Real-Time Web Analytics

What Does Real-Time Web Analytics Mean?

Real-time Web analytics is a technology in which the owner/manager of a website has the ability to monitor a website’s users and activities in an instantaneous (or almost instant) fashion. The term encompasses all facets of a website, from visitors, pageviews, clicks, sales and other metrics, and generally implies immediate updating of dashboards and reporting.


Techopedia Explains Real-Time Web Analytics

By providing data specifically targeted toward the enhancement of marketing and sales, real-time analytics allows website owners to evaluate user behavior and interactions, including the number of current visitors, demographics, Web content interaction and referring websites and keywords.

The first generation of Web analytics involved parsing through log files to glean data. This was limited in terms of the amount of data, but also in terms of the real-time nature, in that there was generally a lag due to processing time. Modern technology, such as Google Analytics, allows even the smallest website to have advanced (and real-time) analytics.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…