Geotargeting

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What Does Geotargeting Mean?

Geotargeting is the process of providing unique content and/or services to website visitors based on their geographical location.

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It is used in Internet marketing techniques to identify, prioritize and target users in accordance with their physical location.

Techopedia Explains Geotargeting

Geotargeting primarily identifies and segregates website or Internet users according to their location.

The location parameters can include factors such as country, state, province, city, postal code, IP address and more.

Typically, geotargeting is enabled through geolocation software that identifies the location users visiting a website. For returning users, the location can be retrieved from their user profile. For new users it is extracted by tracing their IP address to its originating location.

The location information is used by marketers and webmasters to provide a customized interface and content to each visitor. For example, Google.com presents a location specific Google.co.uk website for its visitors accessing the website from U.K.

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Margaret Rouse
Senior Editor
Margaret Rouse
Senior Editor

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.