ALERT

[LAST CHANCE] Data Layer: Modern Business, Defined

Automated Merchandising

Definition - What does Automated Merchandising mean?

Automated merchandising tracks specific consumer behaviors and trends in online shopping, which vendors use to increase sales. The purpose of automated merchandising is to predict consumers' purchasing behavior and offer shopping suggestions in response.

Automated merchandising is a form of electronic commerce (e-commerce) that combines personal electronic data such as Web searches along with predictive analytics.

Automated merchandising is also known as predictive merchandising or personalized product recommendations.

Techopedia explains Automated Merchandising

Automated merchandising captures critical information during the online shopping process to create a custom shopping experience for individual users through online product suggestions, thus increasing vendor revenue. Visitor preferences for specific items are tracked and analyzed, so that the system can predict and automate product offers and purchasing ideas to similar customers.

Automated merchandising techniques offer consumers cross-sells and up-sells of other products related to given customer interests indicated through an item purchase or search on the vendor's website. Shoppers can compare similar products, while vendors can target specific product displays to returning customers based on their preferences.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.