Mobile Marketing

What Does Mobile Marketing Mean?

Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.

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Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.

The terms mobile marketing and wireless marketing are sometimes used interchangeably.

Techopedia Explains Mobile Marketing

The following are mobile marketing channels:

  • Location-based service (LBS): Exclusively for businesses within a user local area
  • Augmented Reality (AR): Integrates digital business and product data with live video
  • 2-D barcodes: Scanned vertically or horizontally to gather additional product information
  • GPS messaging: Transmitted based on business proximity to user local area

Other types of mobile marketing include websites designed for mobile devices and Bluetooth hotspot systems, such as movies. Short message service (SMS) is the most common type of mobile marketing, in addition to search engine marketing (SEM) and display-based marketing. Twitter is a primary indirect marketing player in a variety of businesses with short interactive communications via many Internet mobile device types.

According to the Kelsey Group, the mobile advertising industry will grow from $160 million (2008) to $3.1 billion (2013) and expand by 24 percent. Mobile SEM will shrink from 63 (2008) to 9 (2013) percent. Display-based marketing will remain relatively stable with an increase from 13 to 18 percent.

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Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…