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Mobile Marketing

Definition - What does Mobile Marketing mean?

Mobile marketing is the interactive multichannel promotion of products or services for mobile phones and devices, smartphones and networks. Mobile marketing channels are diverse and include technology, trade shows or billboards.

Mobile marketing is similar to electronic advertising and uses text, graphics and voice messages.

The terms mobile marketing and wireless marketing are sometimes used interchangeably.

Techopedia explains Mobile Marketing

The following are mobile marketing channels:

  • Location-based service (LBS): Exclusively for businesses within a user local area
  • Augmented Reality (AR): Integrates digital business and product data with live video
  • 2-D barcodes: Scanned vertically or horizontally to gather additional product information
  • GPS messaging: Transmitted based on business proximity to user local area

Other types of mobile marketing include websites designed for mobile devices and Bluetooth hotspot systems, such as movies. Short message service (SMS) is the most common type of mobile marketing, in addition to search engine marketing (SEM) and display-based marketing. Twitter is a primary indirect marketing player in a variety of businesses with short interactive communications via many Internet mobile device types.

According to the Kelsey Group, the mobile advertising industry will grow from $160 million (2008) to $3.1 billion (2013) and expand by 24 percent. Mobile SEM will shrink from 63 (2008) to 9 (2013) percent. Display-based marketing will remain relatively stable with an increase from 13 to 18 percent.

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