Cisco CloudCenter: Get the Hybrid IT Advantage

Relationship Marketing

Definition - What does Relationship Marketing mean?

Relationship marketing is a marketing approach that focuses on creating an ongoing and long-term relationship with customers. It is geared toward building and nurturing strong consumer/customer connections and affiliations, rather than pushing sales or purchases.

IT developers, service providers and online stores use relationship marketing to target leads and customers.

Techopedia explains Relationship Marketing

Relationship marketing is typically configured, managed and executed through a customer relationship management (CRM) or marketing automation software, which is used to record and maintain all leads, customers and sales; buying trends; preferences; interests and similar data. This provides a custom view of website content and enables solutions based on market requirements.

For example, an e-commerce website that sells kitchen tools maintains specific buyer profiles in CRM or marketing automation software. A prior customer that is a chef or owner of a restaurant may be presented with content and offers that closely match his or her buyer profile, versus content related to domestic kitchen accessories.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.