ALERT

[WEBINAR] See the Whole Story: The Case for a Visualization Platform

Banner Rotator

Definition - What does Banner Rotator mean?

Banner rotators are a form of software that rotates the banner ads that users on a particular website see each time the page is refreshed. Banner rotators are designed to stand out on a webpage and catch the consumer's eye.

A banner rotator may also be called a banner ad rotator.

Techopedia explains Banner Rotator

Banner rotator software loads banner advertisements and rotates them while website visitors are on a website. Banner rotator software prevents banners from becoming stagnant, thus making them more noticeable to a website's visitors. Banner rotator programs typically also give Web publishers options such as how often certain banners will be displayed and where they will be displayed on a given Web page.

The term is generally only used in the context of a small website. Larger we publishers would use a more sophisticated ad-serving system. While it used to be that the technology to serve ads could be provided in a small script, modern day publishers need much more advanced tools to better target ads to site visitors.

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.