ALERT

[WEBINAR] Application Running Slowly? Time to Get Precise

Business-to-Government (B2G)

Definition - What does Business-to-Government (B2G) mean?

Business-to-government (B2G) is a business model that refers to businesses selling products, services or information to governments or government agencies.

B2G networks or models provide a way for businesses to bid on government projects or products that governments might purchase or need for their organizations. This can encompass public sector organizations that propose the bids. B2G activities are increasingly being conducted via the Internet through real-time bidding.

B2G is also referred to as public sector marketing.

Techopedia explains Business-to-Government (B2G)

Governments are contained within the federal, state and local arenas. Governments typically work with prenegotiated contracts and they've usually vetted out contractors they've used before or for whom there are standing contracts that might be grandfathered in. Types of B2G techniques called integrated marketing communications encompass Web-based communications as well as strategic public relations and electronic marketing.

Government bids are solicitations that originate from businesses that have something a government needs. The solicitations may be in the form of reverse auctions where sellers are competing to obtain business. The American Recovery and Reinvestment Act of 2009 has spurned the use of B2G.

Social platforms such as LinkedIn, Facebook and Twitter can be part of this vertical market, although businesses largely neglect this form of B2G selling. Businesses can provide documents such as a "Statement of Capabilities" which outlines the abilities, products and services of a company that wishes to contract with government agencies. This document will frequently accompany a "Proposal of Service" that can be supplied when submitting contract bids.

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources

JOIN US AT THWACKCAMP 2016:
THWACKcamp is an annual IT knowledge share event hosted by THWACK, the SolarWinds community of 130,000+ members. It's a two day event (September 14 -...
Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomics
Free 30 Day Trial – Turbonomics:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.