Electronic Retailing (E-Tailing)

Definition - What does Electronic Retailing (E-Tailing) mean?

Electronic retailing (e-tailing) is a buzzword for any business-to-consumer (B2C) transactions that take place over the Internet. Simply put, e-tailing is the sale of goods online. Companies like Amazon and Dell created the online retail industry by putting the entire customer experience - from browsing products to placing orders to paying for purchases - on the Internet. The success of these and other companies encouraged more traditional retailers to create an online presence to augment their brick-and-mortar outlets.

Electronic retailing may also be referred to as Internet retailing.

Techopedia explains Electronic Retailing (E-Tailing)

E-tailing has expanded rapidly over the years. However, early attempts at e-tailing included overly ambitious plans for an entirely online shopping experience. Pets.com - an online retailer that failed spectacularly when the dot-com bubble burst in the early 2000s - stands as testament to the limitations of e-tailing in the early days of the Internet. Having customers shop for pet products online and wait for delivery proved to be impractical when those same customers could get what they needed at any local supermarket.

Since the failure of the pure e-tailing models of the dot-com bubble, many retailers have chosen a hybrid approach, which involves supplementing traditional sales outlets with an online store. As such, software and cloud solutions have emerged to allow companies of all sizes to begin e-tailing. Some larger e-tailing websites offer affiliate programs, where businesses can list goods on a ready-made platform in exchange for a percentage of sales. Although e-tailing is not ready to fully replace traditional sales outlets, it is growing at a much faster pace than brick-and-mortar stores.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.