ALERT

[LAST CHANCE] Data Layer: Modern Business, Defined

Transition Ad

Definition - What does Transition Ad mean?

A transition ad is a specific type of interstitial ad that takes up the entire screen, and appears in a gap between page navigations. Many of these ads are animated or contain high-quality graphics. They are a popular way to achieve visibility for ad sponsors on the Web.

Techopedia explains Transition Ad

When a transition ad opens a new window, it is often called a pop-up. However, the transition is different in that its appearance is temporary, before a user is redirected to the destination page. For this reason, transition ads are sometimes called “splash ads” or even “splash screens.” Many of these terms are used interchangeably to talk about advertisements that get a lot of attention without completely blocking the user experience. The idea is that although these ads take up the entire screen and are impossible to avoid, they also expire after a certain number of seconds. In the marketing community, there is a lot of analysis of how transition ads established page views, and how much they should cost companies.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.