[WEBINAR] The New Normal: Dealing with the Reality of an Unsecure World


Definition - What does Co-marketing mean?

Co-marketing is a form of automated marketing in which an electronic storefront (or a company that sells its merchandise or services over the Internet) has formed a partnership with another electronic storefront in which each company markets the other's online products. At other times, co-marketing is defined as two companies that jointly develop and market a product online.

Techopedia explains Co-marketing

Co-marketing is a way to share marketing expenses, which can certainly be helpful for businesses looking to cut costs. Hypothetically, co-marketing should always yield mutual benefits, so companies entering into a co-marketing arrangement must ensure that they share common marketing goals and have similar company philosophies.

A great advantage to co-marketing is that by combining and integrating customer data, co-marketing companies can have double the customers they would normally. The disadvantage is that if one of the companies doesn't possess good business sense or is negligent in its business practices, this can affect the other company's reputation as well.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
"Techopedia" on Twitter

Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Free Whitepaper: The Path to Hybrid Cloud
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.