Contextual Advertising

What Does Contextual Advertising Mean?

Contextual advertising is a form of online advertising that displays ads on websites based on the keywords, content or theme of the website. It is a targeted advertising technique that is commonly used in ads on blogs, websites and other online media. Contextual advertising is also used by search engines to display ads based on searched keywords or phrases.


Contextual advertising is also known as contextual marketing.

Techopedia Explains Contextual Advertising

Contextual advertising primarily enables an advertiser to display ads based on the interests or commonly accessed subject matter of the user. Contextual advertising works when a visitor enters a webpage — by using the content, context, keywords and subject matter of the website, the ad networks display ads that are related to it. For example, on a website about television, the contextual advertising will most likely display advertisements from TV manufactures, suppliers, online electronics stores, television programs and similar products and services.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…