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Contextual advertising is a form of online advertising that displays ads on websites based on the keywords, content or theme of the website. It is a targeted advertising technique that is commonly used in ads on blogs, websites and other online media. Contextual advertising is also used by search engines to display ads based on searched keywords or phrases.
Contextual advertising is also known as contextual marketing.
Contextual advertising primarily enables an advertiser to display ads based on the interests or commonly accessed subject matter of the user. Contextual advertising works when a visitor enters a webpage — by using the content, context, keywords and subject matter of the website, the ad networks display ads that are related to it. For example, on a website about television, the contextual advertising will most likely display advertisements from TV manufactures, suppliers, online electronics stores, television programs and similar products and services.