Conversion Marketing

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What Does Conversion Marketing Mean?

Conversion marketing is a technique or process that aims to transform a website visitor to an actual paying customer. Sometimes a marketing strategy is enlisted to help convince potential customers to purchase an item.

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Techopedia Explains Conversion Marketing

An example of conversion marketing process occurs when a merchant makes a special offer to customers who abandon their shopping carts before they check out. If the customer accepts the offer and ultimately ends up purchasing the merchandise, the conversion marketing is deemed successful.

Conversion marketing is measured by the conversion rate, which is the number of website visitors divided by the actual percentage of customers who have completed a transaction. Typically, conversion rates for electronic storefronts are very low, and conversion marketing can be a useful way to boost this number – and a storefront’s revenues. Another reason for conversion marketing is to increase overall website traffic.

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Margaret Rouse
Senior Editor
Margaret Rouse
Senior Editor

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.