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Conversion Marketing

Definition - What does Conversion Marketing mean?

Conversion marketing is a technique or process that aims to transform a website visitor to an actual paying customer. Sometimes a marketing strategy is enlisted to help convince potential customers to purchase an item.

Techopedia explains Conversion Marketing

An example of conversion marketing process occurs when a merchant makes a special offer to customers who abandon their shopping carts before they check out. If the customer accepts the offer and ultimately ends up purchasing the merchandise, the conversion marketing is deemed successful.

Conversion marketing is measured by the conversion rate, which is the number of website visitors divided by the actual percentage of customers who have completed a transaction. Typically, conversion rates for electronic storefronts are very low, and conversion marketing can be a useful way to boost this number - and a storefront's revenues. Another reason for conversion marketing is to increase overall website traffic.

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