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A straw man generally refers to the first rough proposal created for criticism and testing in software development. It initializes discussions and feedback to develop a new and better proposal. A straw man is a kind of prototype solution to a problem, usually built on incomplete information to discover its disadvantages and work out better solutions.
A straw man proposal is generally prepared by one or two people before starting the actual project. Team members then discuss the contents and key aspects of the document and contribute their ideas to develop a better proposal.
A straw man proposal is intended and designed as a temporary document/proposal that will be replaced with a more significant document based on the suggestions from the software develop team's members. A straw man proposal is continuously refined and modified until a final document is created. Although a straw man is a rough document, it helps to ensure that all members involved in a project have a common understanding of what that project entails. A straw man can take the form of an outline, a set of charts, a presentation or a hard-copy document.
The straw man concept can be implemented in a sales company with decreasing revenue. In this case, it might involve the following steps: