Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects simply to a non-technical, business audience. Over…
Customer relationship management analytics (CRM analytics) refers to applications used to evaluate an organization’s customer data to facilitate and streamline business choices. CRM analytics also may be used for online analytical processing (OLAP) through the use of data mining.
CRM analytical tools use a variety of applications that help measure the effectiveness of customer related processes and ultimately provide customer categorization, such as profitability analysis, event monitoring, what-if scenarios and predictive modeling.
Through CRM analytics, websites interact with customers more efficiently. This, in turn, makes customer data gathering requirements and opportunities more evident.
CRM analytical tools help in many areas, including:
A major challenge of CRM analytics may arise from complications related to integrating legacy systems with new systems and analytical software.
Techopedia’s editorial policy is centered on delivering thoroughly researched, accurate, and unbiased content. We uphold strict sourcing standards, and each page undergoes diligent review by our team of top technology experts and seasoned editors. This process ensures the integrity, relevance, and value of our content for our readers.
Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.
What Does Edge Computing Mean? Edge computing is a distributed network architecture that processes data as close to its source...
Margaret RouseTechnology Expert
What Does Data Literacy Mean?Data literacy is the ability to gather, read, interpret and discuss quantitative data as a source...
What Does Demand Forecasting Mean?Demand forecasting is an aspect of business analytics that focuses on predicting the level of need...
Trending NewsLatest GuidesReviewsTerm of the Day