Customer Relationship Analysis (CRA)
Definition - What does Customer Relationship Analysis (CRA) mean?
Techopedia explains Customer Relationship Analysis (CRA)
CRA can provide results such as profitability analysis, which can project who is likely to make purchases in a given scenario. It can also make other projections to help give a business a clearer picture of its prospects with a customer base. As with CRM, CRA can also help a business to generally "know," and therefore serve, its customers better. One of the main challenges of CRA reported by experts is the task of fitting these tools into an existing IT structure.