Definition - What does Database Marketing mean?
Techopedia explains Database Marketing
Database marketing relies on a number of relatively new technology enterprise tools. The traditional relational database has given way to brand-new information container systems that allow businesses to do much more with the customer data that they have. Goals involved in database marketing may include identifying certain kinds of VIP customers by their purchase histories or inspecting the use of social media pages or websites by consumers. These approaches rely on big data, which have become a big part of business in the 21st century, and on analytics tools as well as automated marketing tools that can take those data and act on them efficiently.