Companies sell or provide proprietary data warehouse appliances in order to support corporate or business data warehouse systems.

Some of these companies refer to their data warehouse appliance products and services as 'environments’ that help to provide benefits like rapid parallel processing, analytics and more. Essentially, businesses use data warehouse appliances to build a comprehensive data warehouse, which is a centralized and functional destination for all kinds of business data.

Data warehouse appliances and corporate data warehouses serve a number of common purposes related to competitive modern business. For example, businesses that know how to aggregate massive amounts of customer data and store it in data warehouses can pursue these kinds of business optimization:

• cross-account indexing
  

• quick-recall customer histories

• more functional interactive voice response technology

• more customized direct mailing or digital communications
  

All of this can be made possible by data warehouse appliances that provide building blocks for more capable business data warehouse systems.