Personalization

Why Trust Techopedia

What Does Personalization Mean?

Personalization is the process by which a user customizes a desktop, or Web-based interface, to suit personal preferences.

Advertisements

The rise of personalization has intensified privacy issues and user concerns. In most cases, personalization involves a non-disclosure guarantee between a service provider and user.

Techopedia Explains Personalization

The personalization concept is purely commercial. For example, a Facebook user may like a program or application, allowing interface changes for accessibility and personal visual attributes.

Personalization allows users to become more involved with a program. The commercial return is huge, as customizable programs achieve higher sales and revenue than those with fixed interfaces.

Another example of personalization is a marketplace that offers new products based on a user’s search history. A personalized online bookstore may offer promotions based on a customer’s earlier purchases or favorite author.

Advertisements

Related Terms

Margaret Rouse
Senior Editor
Margaret Rouse
Senior Editor

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.