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Mobile e-commerce (m-commerce) is a term that describes online sales transactions that use wireless electronic devices such as hand-held computers, mobile phones or laptops. These wireless devices interact with computer networks that have the ability to conduct online merchandise purchases. Any type of cash exchange is referred to as an e-commerce transaction. Mobile e-commerce is just one of the many subsets of electronic commerce.
Mobile e-commerce may also be known as mobile commerce.
The steady shift of consumer behavior to online shopping from retail stores hasn't been lost on wireless electronic device manufacturers. Mobile electronic commerce is yet another way to purchase online items from electronic storefronts or online services from automated service providers. Computer-mediated networks enable these transaction processes through electronic store searches and electronic point-of-sale capabilities. Other mobile devices include dash-top mobile devices, personal digital assistants or smartphones.
Device vendors target younger generations who use mobile phones more than any other age group, prompting online vendors to collaborate with big names in the telecommunications industry to promote the advancement of e-commerce to m-commerce such that users can shop online from their phones. Most of these advances are accomplished through sophisticated application designs that are constantly emerging and evolving.
One of the features of m-commerce sites is the adaptation of websites to make them easier to use with smaller screen sizes. There are a number of adaptations that can be made including the removal of large graphics and the optimization of fonts for easier viewing and ergonomics.