Tech moves fast! Stay ahead of the curve with Techopedia!
Join nearly 200,000 subscribers who receive actionable tech insights from Techopedia.
Clickstream
Definition - What does Clickstream mean?
A clickstream is a record that contains data about a website user's clicks on a computer display screen via a mouse or touchpad. This type of information provides a visual trail of user activity with detailed feedback.
Such data and related analysis facilitate market research and other scenarios concerning real-time user activity.
Techopedia explains Clickstream
The idea behind clickstreams is that researchers can learn a great deal about user activity and psychology derived from how and where users click on a website.
For example, an e-commerce website may include central product areas, sidebars, banner ads and other elements on a single page. Clickstreams allow marketers and other researchers to gain insight about website user interests and activity. Clickstream monitoring reveals user success rates and may be used to monitor employee productivity.
Certain tools render visual clickstream monitoring from a data set. For example, Hadoop is used to refine and present clickstream data.
Marketers routinely study advanced features that combine basic clickstream data with other valuable customer data in an attempt to understand how customers think, thus building sites and resources that are more tailored to different users.
-
Beginner's Guide to Business Intelligence - Learn how to harness the power of business intelligence and analysis to gain a competitive marketplace advantage. We cover the technology that powers BI, delve into the latest market research, and examine emerging trends.
