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Facebook Insights is an analytics tool provided to Facebook page owners or platform administrators. Facebook Insights generates metrics that allow administrators to analyze trends about the activity on a given page. This includes information about page users' (fans') growth and demographics, and their consumption of provided content. The information is gathered on a daily basis and is designed to help page operators better understand their users, allowing them to better manage their content to appeal to the target audience.
Facebook Insights provides data on a number of areas. These include:
Facebook Insights data is available through the Insights Dashboard, which may only be accessed by page administrators, application owners and domain administrators.