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Off-Page Optimization

Definition - What does Off-Page Optimization mean?

Off-page optimization is a search engine optimization (SEO) process that involves all processes external to the website that can affect its search engine reach and results. It is a series of different processes that are directly or indirectly performed on external websites with the intent to optimize it for search engines.

Techopedia explains Off-Page Optimization

Off-page optimization primarily involves creating or building links on third-party or external websites. Typically, off page optimization includes:

  • Creating links on third-party websites that link back to the optimized website
  • Placing keywords/website name/webpage in anchor text of links created
  • Building links on authoritative websites (that are established and recognized globally)
  • Building links on related websites
  • Creating links on social media networks
  • Submitting the website to search engines and Web directories
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