On-page optimization primarily configures and matches the structural elements of a website with how a search engine reviews a website, against a search query. The more the website is optimized in line with how a search engine shortlists and rank websites, the better its chances of being visible and ranking higher in search engines' results pages. Typically, on-page optimization includes:

• Updating page title and description with relevant keywords and brief information about the website
• Adding alt attributes and descriptions to images and videos
• Removing errors from HTML code and optimizing it for different devices, browsers and speed
• Maintaining a balanced ratio of targeted keywords in all tags, descriptions and content