On-Page Optimization

What Does On-Page Optimization Mean?

On-page optimization is a search engine optimization (SEO) tactic that configures the structural elements of a website to increase its search engine visibility and reach. It includes a series of different processes that colaboratively optimize the website structure to help it be found by search engines in specific and searchers (end users) in general.

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Techopedia Explains On-Page Optimization

On-page optimization primarily configures and matches the structural elements of a website with how a search engine reviews a website, against a search query. The more the website is optimized in line with how a search engine shortlists and rank websites, the better its chances of being visible and ranking higher in search engines’ results pages. Typically, on-page optimization includes:

  • Updating page title and description with relevant keywords and brief information about the website
  • Adding alt attributes and descriptions to images and videos
  • Removing errors from HTML code and optimizing it for different devices, browsers and speed
  • Maintaining a balanced ratio of targeted keywords in all tags, descriptions and content
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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.