Definition - What does On-Page Optimization mean?
On-page optimization is a search engine optimization (SEO) tactic that configures the structural elements of a website to increase its search engine visibility and reach. It includes a series of different processes that colaboratively optimize the website structure to help it be found by search engines in specific and searchers (end users) in general.
Techopedia explains On-Page Optimization
On-page optimization primarily configures and matches the structural elements of a website with how a search engine reviews a website, against a search query. The more the website is optimized in line with how a search engine shortlists and rank websites, the better its chances of being visible and ranking higher in search engines' results pages. Typically, on-page optimization includes:
- Updating page title and description with relevant keywords and brief information about the website
- Adding alt attributes and descriptions to images and videos
- Removing errors from HTML code and optimizing it for different devices, browsers and speed
- Maintaining a balanced ratio of targeted keywords in all tags, descriptions and content