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On-Page Optimization

Last updated: June 26, 2015

What Does On-Page Optimization Mean?

On-page optimization is a search engine optimization (SEO) tactic that configures the structural elements of a website to increase its search engine visibility and reach. It includes a series of different processes that colaboratively optimize the website structure to help it be found by search engines in specific and searchers (end users) in general.

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Techopedia Explains On-Page Optimization

On-page optimization primarily configures and matches the structural elements of a website with how a search engine reviews a website, against a search query. The more the website is optimized in line with how a search engine shortlists and rank websites, the better its chances of being visible and ranking higher in search engines' results pages. Typically, on-page optimization includes:

  • Updating page title and description with relevant keywords and brief information about the website
  • Adding alt attributes and descriptions to images and videos
  • Removing errors from HTML code and optimizing it for different devices, browsers and speed
  • Maintaining a balanced ratio of targeted keywords in all tags, descriptions and content
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