Personalized Marketing

Definition - What does Personalized Marketing mean?

In personalized marketing, hardware systems and IT setups try to create a unique product offering for an individual customer. Many consider personalized marketing to be a form of database marketing, but other strategies can also apply.

Personalized marketing is also known as one-to-one marketing.

Techopedia explains Personalized Marketing

Types of personalized marketing include Internet marketing and direct mail marketing, as well as the personalization of point-of-sale interactions.

In personalized marketing, the essential goal is to craft a different appeal to each specific customer or member of a target audience. One easy example is a setup that queries a database to get specific customer identifiers like name, location, age, gender and family status. The system can then craft a message based on these factors to reach out to that specific person, rather than just offering a generic marketing resource.

Some expect that over time, personalized marketing will evolve as new technologies come onto the scene. Some of the more extreme forms of performance personalized marketing involve holographic images that ‘talk’ to specific customers as if they know them, again, based on aggregated information about that person. There is a common opinion that personalized marketing of the future will involve fully animated avatars who will talk to people based on rich data mining inputs, in order to facilitate the sales process.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.