A page view (PV) is a Web analytics term that refers to each time a Web page is successfully loaded onto a user's Web browser. Every time a Web page is viewed in a browser, the site's analytical software will increase the total page view count by one.
Page views are also referred to as page impressions.
Although the two are often confused, a page view is recorded differently than a hit. A hit is simply a request to the Web server for a file, whereas a page view is only counted when the tracking code or script in the page is fully loaded. This means that there may be several hits as a page is loading, but only one overall page view. Page views are important for sites that sell advertising based on the site’s total page views.