Page View

What Does Page View Mean?

A page view (PV) is a Web analytics term that refers to each time a Web page is successfully loaded onto a user’s Web browser. Every time a Web page is viewed in a browser, the site’s analytical software will increase the total page view count by one.


Page views are also referred to as page impressions.

Techopedia Explains Page View

Although the two are often confused, a page view is recorded differently than a hit. A hit is simply a request to the Web server for a file, whereas a page view is only counted when the tracking code or script in the page is fully loaded. This means that there may be several hits as a page is loading, but only one overall page view. Page views are important for sites that sell advertising based on the site’s total page views.


Related Terms

Latest Analytics Terms

Related Reading

Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…