Page View

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What Does Page View Mean?

A page view (PV) is a Web analytics term that refers to each time a Web page is successfully loaded onto a user’s Web browser. Every time a Web page is viewed in a browser, the site’s analytical software will increase the total page view count by one.

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Page views are also referred to as page impressions.

Techopedia Explains Page View

Although the two are often confused, a page view is recorded differently than a hit. A hit is simply a request to the Web server for a file, whereas a page view is only counted when the tracking code or script in the page is fully loaded. This means that there may be several hits as a page is loading, but only one overall page view. Page views are important for sites that sell advertising based on the site’s total page views.

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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.