Unstructured data represents any data that does not have a recognizable structure. It is unorganized and raw and can be non-textual or textual. For example, email is a fine illustration of unstructured textual data. It includes time, date, recipient and sender details and subject, etc., but an email body remains unstructured. Unstructured data...
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
Key marketing automation software functions include:
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