ALERT

[FREE DEMO] Deploy Your Enterprise Cloud in Minutes

Marketing Automation

Definition - What does Marketing Automation mean?

Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.

Techopedia explains Marketing Automation

Designed to automate historically manual Internet marketing processes, marketing automation is based on a marketing software engine integrated with marketing logic and components.

Marketing automation is often implemented to manage Web-based marketing processes that are performed on an Internet channel, such as a company website or social media network. Marketing automation allows organizations to review traffic statistics, evaluate customer data, measure conversions, interact with customers and provide marketing content based on these factors.

Key marketing automation software functions include:

  • Marketing intelligence
  • Workflow management
  • Web-based archive and real-time traffic analysis
  • Lead management, scoring and nurturing
  • Marketing campaign creation and monitoring
  • Built-in or integrated CRM
  • Landing page development/management
  • Blogging
  • Data orchestration

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.