Tech moves fast! Stay ahead of the curve with Techopedia!
Join nearly 200,000 subscribers who receive actionable tech insights from Techopedia.
Marketing automation is the use of software and Web-based services to execute, manage and automate marketing tasks and processes. It replaces manual and repetitive marketing processes with purpose-built software and applications geared toward performance.
Designed to automate historically manual Internet marketing processes, marketing automation is based on a marketing software engine integrated with marketing logic and components.
Marketing automation is often implemented to manage Web-based marketing processes that are performed on an Internet channel, such as a company website or social media network. Marketing automation allows organizations to review traffic statistics, evaluate customer data, measure conversions, interact with customers and provide marketing content based on these factors.
Key marketing automation software functions include: