What Does Minisite Mean?

A minisite is a particular kind of website that has a smaller footprint on the Internet and that exists for the specific purpose of marketing an individual product or service, or for achieving a particular goal using a small number of customized Web pages.


A minisite may also be called a “microsite” or a “sitelet.”

Techopedia Explains Minisite

A typical minisite can be as simple as one page. Many minisites feature flash animations, interesting visual arrangements, large and complex logos, and/or high-resolution images that one may not find on larger sites that provide accessibility of information.

The idea behind a minisite is that, because its purpose is so defined, it does not need a lot of pages to achieve its goals. By contrast, on a larger “corporate” website, many pages such as an “About Us” page, a “Contact Us” page, product and service information pages, and related pages can be presented in a formal, unified format. The purpose of a minisite is often to allow for a much more vibrant presentation on a smaller part of a website. One way to think of this is as a visual presentation within a website, a “mini-destination” where visitors get a different experience, which is aimed at the marketing of a particular item.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…