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Permission marketing is a marketing technique that allows consumers to receive marketing and other promotional offers upon their consent rather than being pushed to them. The term was first coined by Seth Godin in his book with the same name, and is used in Internet marketing tactics.
Permission marketing is the opposite of interruption marketing, which pushes offers to consumers without their consent, deliberation or permission. The former, in contrast, delivers product/service offers to consumers or end users only if they explicitly agree to receive them. Permission marketing helps advertisers or businesses save on marketing costs by not engaging in marketing processes or activities that customers are not interested in.
A classic example of permission marketing is opt-in email subscriptions, wherein individuals explicitly register to receive marketing or other promotional offers in their email inbox.