Run of Site

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What Does Run of Site Mean?

A run of site (ROS) campaign is a campaign where ads can
be placed on any area of a given website. These broader campaigns represent a
choice based on lower cost and more marginal visibility, rather than more
specialized campaigns where an ad has to be placed in a specific area of the


Techopedia Explains Run of Site

In run of site campaigns, the advertisers have less say in
where an ad goes. For example, instead of promising a prominent banner ad on
the right side of the page, the site host can put an ad at the bottom of a
page, or on a separate page altogether. Run of site campaigns are less targeted
and more general, but can be a lot cheaper to buy. Marketers may talk about run
of site campaigns in the context of domain hosting, PPC and SEO management, and
other online marketing services.


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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.