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A run of site (ROS) campaign is a campaign where ads can be placed on any area of a given website. These broader campaigns represent a choice based on lower cost and more marginal visibility, rather than more specialized campaigns where an ad has to be placed in a specific area of the page.
In run of site campaigns, the advertisers have less say in where an ad goes. For example, instead of promising a prominent banner ad on the right side of the page, the site host can put an ad at the bottom of a page, or on a separate page altogether. Run of site campaigns are less targeted and more general, but can be a lot cheaper to buy. Marketers may talk about run of site campaigns in the context of domain hosting, PPC and SEO management, and other online marketing services.
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