Don't miss an insight. Subscribe to Techopedia for free.

Subscribe
Advertisements

Run of Site

What Does Run of Site Mean?

A run of site (ROS) campaign is a campaign where ads can
be placed on any area of a given website. These broader campaigns represent a
choice based on lower cost and more marginal visibility, rather than more
specialized campaigns where an ad has to be placed in a specific area of the
page.

Advertisements

Techopedia Explains Run of Site

In run of site campaigns, the advertisers have less say in
where an ad goes. For example, instead of promising a prominent banner ad on
the right side of the page, the site host can put an ad at the bottom of a
page, or on a separate page altogether. Run of site campaigns are less targeted
and more general, but can be a lot cheaper to buy. Marketers may talk about run
of site campaigns in the context of domain hosting, PPC and SEO management, and
other online marketing services.

Advertisements

Related Terms