Sales Force Automation

What Does Sales Force Automation Mean?

Sales force automation (SFA) is an integrated application of customizable customer relationship management (CRM) tools that automate and streamline sales inventory, leads, forecasting, performance and analysis. SFA tools include Web-based (hosted CRM) and in-house systems.


SFA is also known as sales force management system.

Top CRM Software

To track, analyze, and optimize your sales funnel, we recommend using one of these popular CRM tools, as it’ll make it a breeze to build and manage your sales and customer data — all in one place:


Techopedia Explains Sales Force Automation

All SFA systems are built with two core components:

  • Content management system: Tracks customers, activities, forecasting, contacts, communication/sales history and analytics
  • Sales lead tracking system: Tracks lead and opportunity pipeline data

SFA also includes features like account management and sales/product market research.

Hosted CRM, a web-based service, integrates the application service provider (ASP) model with cloud computing and is popular in small organizations without established CRM infrastructures. In-house SFA provides greater customization but is more expensive than hosted CRM SFA packages.

SFA software is known as Sales Automation (SA) software and CRM software., SugarCRM and GoldMine are popular SFA products.


Related Terms

Latest Cloud Computing Terms

Related Reading

Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…