Sales Force Automation (SFA)
Definition - What does Sales Force Automation (SFA) mean?
Sales force automation (SFA) is an integrated application of customizable customer relationship management (CRM) tools that automate and streamline sales inventory, leads, forecasting, performance and analysis. SFA tools include Web-based (hosted CRM) and in-house systems. SFA is also known as sales force management system.
Techopedia explains Sales Force Automation (SFA)
All SFA systems are built with two core components: Content management system: Tracks customers, activities, forecasting, contacts, communication/sales history and analytics Sales lead tracking system: Tracks lead and opportunity pipeline data SFA also includes features like account management and sales/product market research. Hosted CRM, a Web-based service, integrates the application service provider (ASP) model with cloud computing and is popular in small organizations without established CRM infrastructures. In-house SFA provides greater customization but is more expensive than hosted CRM SFA packages. SFA software is known as Sales Automation (SA) software and CRM software. Salesforce.com, SugarCRM and GoldMine are popular SFA products.
"Techopedia" on Twitter
Sign up for Techopedia's Free Newsletter!
Join thousands of others with our weekly newsletter
Free Whitepaper: The Path to Hybrid Cloud:
The Path to Hybrid Cloud: Intelligent Bursting To Amazon Web Services & Microsoft Azure
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.