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SEO services refers to the suite of different techniques and procedures that aim to increase the visibility of a website by optimizing it for search engines.
SEO services compromise of all the different methodologies employed to increase the number of visitors to a website generated from the search engines or making them search engine friendly. These services consist of both on-page and off page optimization of a website.
SEO (Search Engine Optimization) services primarily falls into the domain of internet marketing for designing and execution of internet strategy and web development for optimizing web page’s elements so that they appear meaningful for the search engine crawlers.
SEO services may include any particular method which will result in more web traffic for the website. The most obvious aspects of this is page optimization and link building. The industry is divided into so called "white hat" and "black hat" optimization. White hat SEO is largely based around content creation and pays special attention to webmaster guidelines published by Google and other large search engines. Black hat SEO could care less about the guidelines and will do anything possible to get higher rankings.