ALERT

[FREE DEMO] Deploy Your Enterprise Cloud in Minutes

Squeeze Page

Definition - What does Squeeze Page mean?

A squeeze page is a type of landing page in Web design, where the overall goal is to elicit opt-in information, such as an email address, from users. This type of page is often included in a greater Web design strategy for a site.

Techopedia explains Squeeze Page

Because the objective is fairly challenging, the design of a squeeze page involves a lot of work. One overall tactic is to starve the page for hyperlinks and options. The squeeze page may have a lot of impressive graphics, but very little content and few or no user options other than the submission of an email or other piece of identifying information. Then, as an attracting incentive, many designers somehow associate the email submission vehicle with some sort of data resource, such as an e-book, white paper or other useful or desirable offer.

The use of squeeze pages also feeds into a greater controversy about Web design. The general idea is that a squeeze page is made to serve the marketer, not the Web user. Industry experts disagree as to the overall behavioral outcomes around adding items like squeeze pages to the site and whether they work effectively or frustrate, annoy and anger users.

Techopedia Deals

Connect with us

Techopedia on Linkedin
Techopedia on Linkedin
Tweat cdn.techopedia.com
"Techopedia" on Twitter


'@Techopedia'
Sign up for Techopedia's Free Newsletter!

Email Newsletter

Join thousands of others with our weekly newsletter

Resources
The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.