Trick Banner

What Does Trick Banner Mean?

A trick banner is an online banner ad that is designed to copy the style of an operating system or important software error message in order to trick people into clicking it. Clicking on the trick banner takes the visitor to the advertiser’s website. Advertisers that use trick banners are primarily concerned with increasing the click-through rate (CTR) for their website.


A trick banner is also known as a deceptive banner.

Techopedia Explains Trick Banner

Trick banners are a successful method of online advertisement and generating traffic towards a specific website. Website owners can also earn money by allowing trick banner ads on their websites and hence diverting traffic to another website. Trick banners are discouraged by many mainstream websites because they can compromise the trust of the visitor using that site. Visitors generally dislike any interruption in their web browsing, particularly by dishonest means, and it has been observed that they avoid visiting sites with trick banners in the future.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…