Web Application Meets Brick And Mortar

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What Does Web Application Meets Brick And Mortar Mean?

Web application meets brick and mortar (WAMBAM) is a business model in which an offline business (bricks and mortar) uses online marketing to expand its business reach, usually through a website, either with e-commerce or not, hence the name. The business may also integrate mobile apps and telephone ordering as well as physical and online product catalogs.

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Web application meets brick and mortar is also known as bricks and clicks.

Techopedia Explains Web Application Meets Brick And Mortar

Web application meets brick and mortar essentially refers to the initiative that retailers are taking online. The business model is believed to have originated with Pizza Hut, as it was the first to implement the ability to order products (pizza) through the internet to be delivered by the nearest physical branch.

The business model had its big break around the late 1990s and early 2000s when retail giants such as Walmart started websites that allowed customers to browse and buy the same goods they could find in the physical stores without leaving their own homes. Customers could then check the availability of products, and some stores even allowed orders to be placed online and packaged by the staff so that customers could pick them up at the physical store or, alternatively, have the order delivered to their house.

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Margaret Rouse
Editor

Margaret jest nagradzaną technical writerką, nauczycielką i wykładowczynią. Jest znana z tego, że potrafi w prostych słowach pzybliżyć złożone pojęcia techniczne słuchaczom ze świata biznesu. Od dwudziestu lat jej definicje pojęć z dziedziny IT są publikowane przez Que w encyklopedii terminów technologicznych, a także cytowane w artykułach ukazujących się w New York Times, w magazynie Time, USA Today, ZDNet, a także w magazynach PC i Discovery. Margaret dołączyła do zespołu Techopedii w roku 2011. Margaret lubi pomagać znaleźć wspólny język specjalistom ze świata biznesu i IT. W swojej pracy, jak sama mówi, buduje mosty między tymi dwiema domenami, w ten…