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Digital signage refers to digital sign boards, billboards and similar display devices used for displaying visual information, most commonly in outdoor public areas.
Digital signage is also known as dynamic signage.
Digital signage is usually in the form of small to large billboard composed of LCD, LED or a similar display system. It is generally connected by a content management system or software that sends the display system the data to be displayed.
It is commonly used in outdoor marketing activities to display promotional content and advertisements. It is also popular in industries that rely on delivery of real-time information to its employers or customers, such as in stock exchanges, hospitals and airports. The information displayed can be static data, charts and graphs, images, videos and/or streaming content.