Digital Signage

What Does Digital Signage Mean?

Digital signage refers to digital sign boards, billboards and similar display devices used for displaying visual information, most commonly in outdoor public areas.


Digital signage is also known as dynamic signage.

Techopedia Explains Digital Signage

Digital signage is usually in the form of small to large billboard composed of LCD, LED or a similar display system. It is generally connected by a content management system or software that sends the display system the data to be displayed.

It is commonly used in outdoor marketing activities to display promotional content and advertisements. It is also popular in industries that rely on delivery of real-time information to its employers or customers, such as in stock exchanges, hospitals and airports. The information displayed can be static data, charts and graphs, images, videos and/or streaming content.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…