List Hygiene
Definition - What does List Hygiene mean?
List hygiene is the process of creating, editing and maintaining a mailing list's email addresses, subscriptions and opt-ins. It ensures the clean dissemination of an organization's broadcasted email message to its related and operational email addresses/subscribers.
Techopedia explains List Hygiene
List hygiene is used in email marketing campaigns to create and manage email subscriber lists. The primary objective of list hygiene is ensuring that a broadcasted email message receives optimal engagement and conversion rates.
List hygiene may include a number of processes and techniques to clean and optimize an email list, including:
-
Filtering email subscribers by location, gender, marital status and income
-
Deleting email addresses from bounced back emails
-
Updating or deleting user email addresses
-
Updating typos or errors
-
Removing duplicate entries
Email Newsletter
Join thousands of others with our weekly newsletter
Please Wait...
Resources
![[DON'T MISS] Optimal Forecasting: Save Time, Money and Trouble](http://cdn.techopedia.com/resource/images/qrcode.png?width=80&height=40)
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.
