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List Hygiene

Last updated: December 1, 2013

What Does List Hygiene Mean?

List hygiene is the process of creating, editing and maintaining a mailing list's email addresses, subscriptions and opt-ins. It ensures the clean dissemination of an organization's broadcasted email message to its related and operational email addresses/subscribers.

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Techopedia Explains List Hygiene

List hygiene is used in email marketing campaigns to create and manage email subscriber lists. The primary objective of list hygiene is ensuring that a broadcasted email message receives optimal engagement and conversion rates.

List hygiene may include a number of processes and techniques to clean and optimize an email list, including:

  • Filtering email subscribers by location, gender, marital status and income

  • Deleting email addresses from bounced back emails

  • Updating or deleting user email addresses

  • Updating typos or errors

  • Removing duplicate entries

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