What does List Hygiene mean?
List hygiene is the process of creating, editing and maintaining a mailing list's email addresses, subscriptions and opt-ins. It ensures the clean dissemination of an organization's broadcasted email message to its related and operational email addresses/subscribers.
Techopedia explains List Hygiene
List hygiene is used in email marketing campaigns to create and manage email subscriber lists. The primary objective of list hygiene is ensuring that a broadcasted email message receives optimal engagement and conversion rates.
List hygiene may include a number of processes and techniques to clean and optimize an email list, including:
-
Filtering email subscribers by location, gender, marital status and income
-
Deleting email addresses from bounced back emails
-
Updating or deleting user email addresses
-
Updating typos or errors
-
Removing duplicate entries
Survey: Why Is There Still a Gender Gap in Tech?
Do you work in the tech industry? Help us learn more about why
the gender gap still exists in tech by taking this quick survey!
Survey respondents will also be entered to win a $100 Amazon Gift Card!