List Hygiene

What does List Hygiene mean?

List hygiene is the process of creating, editing and maintaining a mailing list's email addresses, subscriptions and opt-ins. It ensures the clean dissemination of an organization's broadcasted email message to its related and operational email addresses/subscribers.

Techopedia explains List Hygiene

List hygiene is used in email marketing campaigns to create and manage email subscriber lists. The primary objective of list hygiene is ensuring that a broadcasted email message receives optimal engagement and conversion rates.

List hygiene may include a number of processes and techniques to clean and optimize an email list, including:

• Filtering email subscribers by location, gender, marital status and income

• Deleting email addresses from bounced back emails

• Updating or deleting user email addresses

• Updating typos or errors

• Removing duplicate entries