List Hygiene

What Does List Hygiene Mean?

List hygiene is the process of creating, editing and maintaining a mailing list’s email addresses, subscriptions and opt-ins. It ensures the clean dissemination of an organization’s broadcasted email message to its related and operational email addresses/subscribers.

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Techopedia Explains List Hygiene

List hygiene is used in email marketing campaigns to create and manage email subscriber lists. The primary objective of list hygiene is ensuring that a broadcasted email message receives optimal engagement and conversion rates.

List hygiene may include a number of processes and techniques to clean and optimize an email list, including:

  • Filtering email subscribers by location, gender, marital status and income

  • Deleting email addresses from bounced back emails

  • Updating or deleting user email addresses

  • Updating typos or errors

  • Removing duplicate entries

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Margaret Rouse

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.