Advertisement

Listwashing

Last updated: January 8, 2016

What Does Listwashing Mean?

Listwashing is the process of removing email subscriber addresses from a mailing list upon receipt of a removal request. It ensures that spam or unsolicited emails are not sent to the members of an organization's mailing list.

Advertisement

Techopedia Explains Listwashing

Listwashing helps organizations and websites remove email addresses from users that no longer want to subscribe to their mailing lists. Removal requests are received manually or through an automated unsubscribe form.

Users typically send such requests because they feel they are being spammed. The webmaster on the receiving end removes the email address from the list to avoid spam and/or sending emails to unsubscribed users.

Advertisement

Share this Term

  • Facebook
  • LinkedIn
  • Twitter

Related Reading

Tags

Internet

Trending Articles

Go back to top