Enterprise 2.0

What Does Enterprise 2.0 Mean?

Enterprise 2.0 is the corporate integration of online social networking and collaborative technologies into a company’s business processes. The purpose of Enterprise 2.0 is to flatten and democratize a company’s communications with its customers, partners and employees.

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Techopedia Explains Enterprise 2.0

The tools used for Enterprise 2.0 include online Web 2.0 technologies like blogging, wikis, public bookmarking and social websites like Twitter and Facebook.

The challenge is in using these technologies effectively enough to move the company further toward the core corporate performance goals. This is not an easy task, but the emergence of Enterprise 2.0 reflects the uncertainty that’s crept into traditional corporate operations. Corporate hierarchy, power struggles and infighting, and a simple lack of momentum can put up barriers or create friction; Enterprise 2.0, however, circumvents much of this friction through sheer efficiency and simplicity.

The term Enterprise 2.0 was first coined in March of 2006 by Harvard Business School Associate Professor Andrew McAfee, who was one of the first to realize that efforts outside the corporate firewall provide a powerful (and for managers, threatening) new means to influence corporate goals.

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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.