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Enterprise 2.0 is the corporate integration of online social networking and collaborative technologies into a company's business processes. The purpose of Enterprise 2.0 is to flatten and democratize a company's communications with its customers, partners and employees.
The tools used for Enterprise 2.0 include online Web 2.0 technologies like blogging, wikis, public bookmarking and social websites like Twitter and Facebook.
The challenge is in using these technologies effectively enough to move the company further toward the core corporate performance goals. This is not an easy task, but the emergence of Enterprise 2.0 reflects the uncertainty that's crept into traditional corporate operations. Corporate hierarchy, power struggles and infighting, and a simple lack of momentum can put up barriers or create friction; Enterprise 2.0, however, circumvents much of this friction through sheer efficiency and simplicity.
The term Enterprise 2.0 was first coined in March of 2006 by Harvard Business School Associate Professor Andrew McAfee, who was one of the first to realize that efforts outside the corporate firewall provide a powerful (and for managers, threatening) new means to influence corporate goals.
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