Piggyback Email

What Does Piggyback Email Mean?

Piggyback email is an online marketing term that refers to third-party advertisements placed in emails targeted to opt-in email subscriber lists. The targeted subscribers normally belong to the demographic the third party seeks to reach with its advertising.

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Techopedia Explains Piggyback Email

A piggyback email with a third-party advertisement is emailed to an opt-in subscriber list from the list owner, rather than the advertiser. However, the advertiser’s email address is displayed to email recipients to facilitate communications.

In the online marketing world, piggyback emailing is comparable to receiving advertising fliers tucked into a subscription newspaper. Piggyback email marketing tends to be a volume-based strategy that is rarely implemented at the local level.

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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.