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Snowshoe spamming is a strategy in which spam is propagated over several domains and IP addresses to weaken reputation metrics and avoid filters. The increasing number of IP addresses makes recognizing and capturing spam difficult, which means that a certain amount of spam reaches their destination email inboxes. Specialized spam trapping organizations are often hard pressed to identify and trap snowshoe spamming via conventional spam filters.
The strategy of snowshoe spamming is similar to actual snowshoes that distribute the weight of an individual over a wide area to avoid sinking into the snow. Likewise, snowshoe spamming delivers its weight over a wide area to remain clear of filters.