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BiCapitalization is the practice of capitalizing every other letter in a text message, or capitalizing certain letters for emphasis. This technique can make text look strange and less readable, but has been popular in certain kinds of digital venues for various purposes.
BiCapitalization is also known as InterCaps.
One of the prevailing reasons for bicapitalization is related to marketing, but another reason to use bicapitalization is to try to make text look interesting – examples of this pop up everywhere from Facebook-posted blog entries to instant text messages sent between individual users.
In addition, it is easy to find online questions and documentation of programs that were written in order to spit out bicapitalized text. For example, “hello world” becomes “HeLlO wOrLd” or “hElLo WoRlD” depending on capitalizing sequence.