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Enterprise product information management (EPIM) helps a company or business to document the properties of its products and the processes around those products for various internal uses. Product information management tools can help to distribute this information to sales departments, to those dealing with supply chains, or to other departments within a company.
A useful way to think about enterprise product information management is that these systems effectively store and categorize product information to release it to various distribution channels, and to anywhere that it needs to go within a company. Company websites, catalogs, or publications like newsletters can all rely on centralized product information management setups for important product data. In sophisticated enterprise resource planning (ERP) systems, business leaders can use information provided by PIM systems to analyze how a business is working in the present, and how it could improve in the future.
Elements of modern product information management systems include specific tools for multi-channel marketing or resources to translate product information into different languages. Other features can include software programs or systems that help to show a visual life cycle for products from the very beginning when they are made, all the way to their distribution to customers. Like many other kinds of modern IT systems, PIM systems are touted as a way for businesses to get more detailed information about their operations in order to more effectively and efficiently manage business processes.