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The Gartner Magic Quadrant (MQ) is a series of market research publications produced by Gartner Inc. These reports use an evaluation matrix to analyze the positioning of technology-based companies, rate technology vendors based on a defined criteria and display vendor strengths and weaknesses. The Gartner MQ is used to evaluate a vendor before a specific technology product, service or solution is purchased.
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Techopedia Explains Gartner Magic Quadrant
The Garner Magic Quadrant evaluates each vendor based on vision completeness and execution ability. It further classifies each vendor into four different quadrants:
- Leaders: Ranked at the top of the matrix and score higher on both criteria. Generally, these vendors are established businesses with large customer bases and strong market positions.
- Challengers: Close to or on par with leaders. These vendors tend to lack vision but have the potential to transform into leaders if future plans are improved.
- Visionaries: Usually smaller companies with reasonable visions. However, these vendors lack the ability to execute such visions.
- Niche players: Typically startups or newer companies lacking both vision and execution.
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