Gartner Magic Quadrant (Gartner MQ)

The Garner Magic Quadrant evaluates each vendor based on vision completeness and execution ability. It further classifies each vendor into four different quadrants:

• Leaders: Ranked at the top of the matrix and score higher on both criteria. Generally, these vendors are established businesses with large customer bases and strong market positions.
• Challengers: Close to or on par with leaders. These vendors tend to lack vision but have the potential to transform into leaders if future plans are improved.
• Visionaries: Usually smaller companies with reasonable visions. However, these vendors lack the ability to execute such visions.
• Niche players: Typically startups or newer companies lacking both vision and execution.