Opportunity Management System

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What Does Opportunity Management System Mean?

An opportunity management system (OMS) is a system that provides information on sales leads or opportunities, along with other supporting information. Typically, these systems will provide a visual interface that organizes certain kinds of data like customer or potential customer identifiers, transaction status, past purchases and other relevant information that will help to assist sales teams.

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Techopedia Explains Opportunity Management System

Essentially, opportunity management systems represent a subset of customer relationship management software, which organizes all kinds of data about customers to help sellers work more intelligently to generate leads, pursue opportunities and close sales. Many CRM solutions involve digital interfaces where sales professionals can get at-a-glance information about the customers and their specific preferences, purchase history and overall tendencies. These tools can be powerful additions to a sales department.

An OMS specifically focuses on showing sales teams where they are headed with an individual sales goal. There are many different ways to set up opportunity management systems. Vendors will often customize these technology solutions to the needs of a specific client based on feedback, research and close consultation. It’s important that these tools be designed in ways that will facilitate a specific kind of sales process, rather than being broadly set up to accumulate data that may or may not be relevant to the sales goal.

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Margaret Rouse
Technology Expert
Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.