Opportunity Management System

What Does Opportunity Management System Mean?

An opportunity management system (OMS) is a system that provides information on sales leads or opportunities, along with other supporting information. Typically, these systems will provide a visual interface that organizes certain kinds of data like customer or potential customer identifiers, transaction status, past purchases and other relevant information that will help to assist sales teams.


Techopedia Explains Opportunity Management System

Essentially, opportunity management systems represent a subset of customer relationship management software, which organizes all kinds of data about customers to help sellers work more intelligently to generate leads, pursue opportunities and close sales. Many CRM solutions involve digital interfaces where sales professionals can get at-a-glance information about the customers and their specific preferences, purchase history and overall tendencies. These tools can be powerful additions to a sales department.

An OMS specifically focuses on showing sales teams where they are headed with an individual sales goal. There are many different ways to set up opportunity management systems. Vendors will often customize these technology solutions to the needs of a specific client based on feedback, research and close consultation. It’s important that these tools be designed in ways that will facilitate a specific kind of sales process, rather than being broadly set up to accumulate data that may or may not be relevant to the sales goal.


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Margaret Rouse

Margaret Rouse is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical, business audience. Over the past twenty years her explanations have appeared on TechTarget websites and she's been cited as an authority in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine and Discovery Magazine.Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages. If you have a suggestion for a new definition or how to improve a technical explanation, please email Margaret or contact her…