[WEBINAR] Bulletproof: How Today's Business Leaders Stay on Top

Opportunity Management System (OMS)

Definition - What does Opportunity Management System (OMS) mean?

An opportunity management system (OMS) is a system that provides information on sales leads or opportunities, along with other supporting information. Typically, these systems will provide a visual interface that organizes certain kinds of data like customer or potential customer identifiers, transaction status, past purchases and other relevant information that will help to assist sales teams.

Techopedia explains Opportunity Management System (OMS)

Essentially, opportunity management systems represent a subset of customer relationship management software, which organizes all kinds of data about customers to help sellers work more intelligently to generate leads, pursue opportunities and close sales. Many CRM solutions involve digital interfaces where sales professionals can get at-a-glance information about the customers and their specific preferences, purchase history and overall tendencies. These tools can be powerful additions to a sales department.

An OMS specifically focuses on showing sales teams where they are headed with an individual sales goal. There are many different ways to set up opportunity management systems. Vendors will often customize these technology solutions to the needs of a specific client based on feedback, research and close consultation. It’s important that these tools be designed in ways that will facilitate a specific kind of sales process, rather than being broadly set up to accumulate data that may or may not be relevant to the sales goal.

Share this:

Connect with us

Email Newsletter

Join thousands of others with our weekly newsletter

The 4th Era of IT Infrastructure: Superconverged Systems
The 4th Era of IT Infrastructure: Superconverged Systems:
Learn the benefits and limitations of the 3 generations of IT infrastructure – siloed, converged and hyperconverged – and discover how the 4th...
Approaches and Benefits of Network Virtualization
Approaches and Benefits of Network Virtualization:
Businesses today aspire to achieve a software-defined datacenter (SDDC) to enhance business agility and reduce operational complexity. However, the...
Free E-Book: Public Cloud Guide
Free E-Book: Public Cloud Guide:
This white paper is for leaders of Operations, Engineering, or Infrastructure teams who are creating or executing an IT roadmap.
Free Tool: Virtual Health Monitor
Free Tool: Virtual Health Monitor:
Virtual Health Monitor is a free virtualization monitoring and reporting tool for VMware, Hyper-V, RHEV, and XenServer environments.
Free 30 Day Trial – Turbonomic
Free 30 Day Trial – Turbonomic:
Turbonomic delivers an autonomic platform where virtual and cloud environments self-manage in real-time to assure application performance.