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Pandora Media was created in 2004 and went through an initial public offering in 2011. It is considered a dominant force in Internet radio.
Pandora's model offers a choice between a free and a paid service. With the free service, Pandora injects ads into the streaming content at random intervals, which may or may not be skippable by the user. Users are also limited to a certain number of song skips in any given time frame. A paid model does away with some of these limitations, offering a more personal listening experience.