Definition - What does Pull Media mean?
Pull media model activities may include, but are not limited to:
- Article marketing
- Social media marketing
Techopedia explains Pull Media
Present-day consumers are avid researchers. They perform keyword-driven online searches, read reviews and consult with their social media contacts for suggestions. The pull media strategy fuels demand and motivates the users to intentionally investigate certain products. A powerful and visible brand is necessary to guarantee the success of a pull media marketing strategy.
The following are some ways an organization can use to promote its products using the pull media model:
- Promotion techniques, including mass media promotion
- Customer relationship management (CRM), making existing customers familiar with newly launched products
- Sales promotions and discounts for specific periods
The pull media model relies on the law of attraction. So, the organizations implementing this strategy should take the necessary steps to target the right audience.
The pull media model differs from the push model in that the latter delivers pieces of content to the users with little interaction from them.
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