Business to Business to Consumer (B2B2C)
Definition - What does Business to Business to Consumer (B2B2C) mean?
Business to business to consumer (B2B2C) is an e-commerce model that combines business to business (B2B) and business to consumer (B2C) for a complete product or service transaction. B2B2C is a collaboration process that, in theory, creates mutually beneficial service and product delivery channels.
Techopedia explains Business to Business to Consumer (B2B2C)
B2B2C is a business model where online, or e-commerce, businesses and portals reach new markets and customers by partnering with consumer-oriented product and service businesses. A business developing a product, service or solution partners with another business to use a particular service, such as an e-commerce website, portal or blog. The two business combine forces and promote mutually beneficial products, services and/or solutions.
As an example of a B2B2C model, Business A pays Business B for users, leads or sales generated by Business B's business or website. Business A then uses Business B's channels to locate prospective customers. Business B provides its customers with new and relevant services, facilitating an increased customer base and earned revenue for sold products and services.
-
Beginner's Guide to Business Intelligence - Learn how to harness the power of business intelligence and analysis to gain a competitive marketplace advantage. We cover the technology that powers BI, delve into the latest market research, and examine emerging trends. -
Business Intelligence Buyer's Guide - This guide examines the data warehousing and data visualization/analytics markets. Case studies detail how businesses are using this today, as well as which products serve best for each major applications.
-
Business Intelligence Product Selection Tool - Find the Best Business Intelligence Vendors You're just a few steps away from your custom recommendations
