Don't miss an insight. Subscribe to Techopedia for free.

Subscribe
Advertisements

Consumer-to-Business

What Does Consumer-to-Business Mean?

Consumer-to-business (C2B) is a business model where an end user or consumer makes a product or service that an organization uses to complete a business process or gain competitive advantage. The C2B methodology completely transposes the traditional business-to-consumer (B2C) model, where a business produces services and products for consumer consumption.

Advertisements

Techopedia Explains Consumer-to-Business

The C2B approach evolved from the growth of popular consumer-generated media and content across different consumer segments, such as websites, blogs, podcasts, videos and social networks.

In the C2B model, a consumer provides a business with a fee-based opportunity to market a product or service on the consumer’s website or blog. In this type of relationship, a website owner is paid to review the product or service through blog posts, videos or podcasts. In most cases, paid advertisement space is also available on the consumer website.

Advertisements

Related Terms