Customer Facing

What Does Customer Facing Mean?

Customer facing refers to the manner in which a business service feature is experienced or seen by a customer. A key customer relationship management (CRM) component, a customer facing solution is designed to deliver satisfying user experiences via all customer touch points. Many customer facing processes and technologies are significant business investment components with a strong influence on revenue generation.

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Techopedia Explains Customer Facing

Customer facing services include hardware, software or technology with user interfaces (UI) or applications that directly interact with customers. However, a customer facing system is more than an interface — it should add value to relationships with customers and is often used as a tool for customer analytics.

Most businesses base customer facing solutions on enterprise applications (EA) that offer integrated Web service capabilities. When done well, a good customer facing app can be a huge cost saver. However, if implemented poorly, such a system can frustrate customers and just add to lines of customers trying to reach a live operator on a help line.

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Margaret Rouse
Technology Expert

Margaret is an award-winning technical writer and teacher known for her ability to explain complex technical subjects to a non-technical business audience. Over the past twenty years, her IT definitions have been published by Que in an encyclopedia of technology terms and cited in articles by the New York Times, Time Magazine, USA Today, ZDNet, PC Magazine, and Discovery Magazine. She joined Techopedia in 2011. Margaret's idea of a fun day is helping IT and business professionals learn to speak each other’s highly specialized languages.