Definition - What does E-Distribution mean?
Techopedia explains E-Distribution
However, there are some disadvantages with e-distribution. For consumers, the distribution cost is often directly passed on to them. Targeted promotions could get more sales, which may at times not help with the real needs of the consumer. Also, with the decreased interpersonal and social contacts, there is much decision making involved on the consumer side. Furthermore, not all consumers can be reached by e-distribution.